Marketing to Your Community

Community organizations know that communicating their programs is a key part of what they do. And publicity is a vital to attracting funding and volunteers. Yet many struggle because they lack the necessary PR skills, budgets are tight or they run out of the most previous resource: time.

To succeed in the competitive territory of "marketing to your community" you need fast, best of industry advice that will not "break the bank". This two session, three hour workshop is designed to help community organizations sharpen their marketing impact. Based around presentations and interactive sessions it will help you build a promotional strategy and develop a "road map" for future communications in your organization.

Speaker:

Bob Crawshaw runs Maine Street Marketing, a Canberra-based company specializing in community outreach (www.mainestreet.com.au). In the past three years he has delivered similar workshops for over 70 community organisations in the ACT and NSW. Being a member of Australia 's largest community service organisation, Lions, Bob knows the particular pressures and challenges of organisations that rely on volunteer workforces.

Documents: PDF Document